Google Vids evolves into an "AI video production platform"
On April 2, 2026, Google announced the integration of Veo 3.1 video generation and Lyria 3 music generation into Google Vids, making it available free of charge to all Google Account users.
Until now, specialized tools such as Runway, Pika, and Sora dominated AI video generation, but Google Vids sets itself apart through unmatched accessibility: "anyone with a Google Account can use it right away."
What you can do for free vs. paid tiers
Pricing tier comparison
| Plan | Video generation | Music generation | AI avatars | Monthly price |
|---|---|---|---|---|
| Free (Google Account) | 10/month (equivalent to 50 credits) | ❌ | Basic avatars | $0 |
| Google AI Pro | Expanded allowance | Lyria 3 (30 sec to 3 min) | Custom avatars | Paid |
| Google AI Ultra | High-capacity allowance | Lyria 3 Pro | Full custom | Paid |
Even on the free tier, users can generate 10 videos per month, post directly to YouTube, and record their screen via the Chrome extension.
Let's create an AI video — 3 steps
Step 1: Access Google Vids
Enter vids.new in your browser or navigate to vids.google.com. If you are already logged in to your Google Account, you can start using it immediately.
Step 2: Generate video with a prompt
Click the "Generate video" button to create video from a text prompt or an uploaded image.
Prompting tips:
Veo 3.1 responds strongly to cinematic and specific prompts.
❌ 悪い例: 「猫の動画を作って」
✅ 良い例: 「夕暮れの東京の路地裏で、三毛猫が石畳の上を歩いている。
暖色系の街灯が柔らかい光を投げかけ、背景に居酒屋の暖簾が揺れている。
シネマティックなカメラワーク、浅い被写界深度。」Points for achieving better results:
- Lighting specifications: e.g., "natural light," "neon," "golden hour"
- Camera work: "dolly shot," "panning," "close-up"
- Atmosphere: "cinematic," "documentary style," "minimalist"
Step 3: Editing and exporting
Generated videos can be edited in the editor with the following capabilities:
- Trimming: Cut out unwanted sections
- Adding text: Overlay titles and captions
- AI avatars: Place presenters within the video
- Adding music: BGM generated with Lyria 3 (paid tiers) or existing assets
Completed videos support direct YouTube publishing, downloading, and saving to Google Drive.
Where can it be used? — Practical scenarios
Business use
| Scenario | Application |
|---|---|
| Social media marketing | Generate up to 10 product showcase short videos per month for free |
| Internal training | Quickly create visual assets for training content |
| Presentation decks | Embed videos into slides to boost engagement |
| Recruitment PR | Produce image videos highlighting company overviews and workplace culture |
Solo creators
- Differentiate blog and note articles by embedding videos
- Mass-produce content for YouTube Shorts and Reels
- Use as visual assets on portfolio sites
Current limitations
While AI video generation is evolving rapidly, understanding current limitations is equally important.
- No voice generation: Video only. Narration and sound effects must be added separately
- Video length: Specialized for generating short clips (unsuited for long-form video)
- Character consistency: Maintaining identical characters across multiple scenes remains difficult
- Commercial use: Evaluate based on the Google Vids Terms of Service
Comparison with other AI video tools
| Tool | Free tier | Strengths | Weaknesses |
|---|---|---|---|
| Google Vids | 10/month | Google ecosystem integration, effortless accessibility | No audio, long-form unsupported |
| Runway Gen-4 | Trial only | High quality, professional-oriented | High price (from $15/month) |
| Pika | Limited | Strong style transfer | Restrictions on commercial use |
| Sora | Within ChatGPT Plus | OpenAI integration | Long queue times |
The key differentiator for Google Vids is that anyone can get started immediately for free. The division is clear: choose Runway for professional quality, and Google Vids for easy entry.
Conclusion
Integrating Veo 3.1 and Lyria 3 into Google Vids has significantly lowered the barriers to entering AI video creation.
- Anyone with a Google Account can generate videos 10 times a month for free
- Cinematic, concrete prompts are the key to high-quality output
- Seamless workflow with direct YouTube posting and Chrome extension integration
- Despite limitations like no audio generation, it is thoroughly practical for social media marketing and internal content
Start by visiting vids.new to create your very first AI video.
Related articles
- Google Vids Adds Japanese Support: Automating Internal Training with AI Video — Core Google Vids features and enterprise use
- NotebookLM Takes a Giant Leap Forward: Business Application Becomes an Immediate Reality — Leveraging Google AI tools
