Define the objective
Break the goal of brand understanding and connection down into observable behavior.
Selected project / Mobility
Major automotive manufacturer
Turn reading behavior
into metrics the team can track.
Metrics and analytics dashboards for a brand publication
Engaged through a production partner
MEDIA ANALYTICS Metric design → Operations
Understand how people engage with content.
Engaged readingREAD
Time spentSTAY
ExplorationEXPLORE
Standardized aggregation and validation Operations dashboard
CLIENT / FIELD
Major automotive manufacturer
OUR ROLE
Engaged through a production partner
DELIVERABLES
Metric design / Aggregation & validation processes / Dashboard development
01 / Challenge
The challenge
Was the publication helping readers understand and connect with the brand? The team needed to understand how articles were read and turn that behavior into information for daily operational decisions.
02 / Our approach
What GleamHub did
Understand reading behavior
Define metrics for engaged reading, time spent and exploration, with consistent aggregation methods.
Make it useful for decisions
Standardize validation and weekly reviews, and deliver the results through a dashboard.
03 / Deliverables
What we delivered
We translated reading behavior into metrics and a dashboard the brand media team could monitor over time.
- Metrics for engaged reading, time spent and exploration
- Aggregation and validation processes for weekly review
- A custom dashboard for ongoing operations
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